Town Housing Co., Ltd. New CM Presentation

Town Group operates a real estate business mainly in the Tokyo metropolitan area, Tokai and Kyushu regions.
Among them, we will develop a rental brokerage business.Town Housing Co., Ltd.(Head office: Chiyoda-ku, Tokyo; President and CEO: Izumi Nitta) has produced a commercial featuring actress and model Rinka Kumada as its new image character and held a new commercial launch event.

Izumi Nitta, CEO of Down Housing Co., Ltd., said in his speech that he is confident that this commercial will increase opportunities to fulfill his company's mission of "making people and cities more prosperous," and that he wants to value spiritual prosperity as well as economic prosperity.
He also expressed his gratitude for the production of this commercial, saying that he will continue to make further efforts to contribute to society, keeping in mind the Five Virtues of Benevolence, Righteousness, Courtesy, Wisdom, and Faith - "Be considerate to others and make altruistic contributions to society. Also, have respect for others, know the truth rather than biased knowledge, and turn that into trust."

Rinka Kumada

This time, as the image character for Town Housing,CMI appeared in the film.
I don't usually have many opportunities to wear a suit, so it was a very fresh experience for me. The pajamas were very comfortable and I was able to relax during the scenes.
I've been a model for nine years, but working on commercials and movies was different from my usual shoots, so I was nervous.
I'm also trying my hand at dancing, playing the trumpet, and using the abdominal roller, which I'm not very good at, so I hope you'll check it out.
Although it may be a little different from the challenge that is the theme of the new commercial, I would like to spread out my yoga mat at home and take some time to relax by doing stretches, etc.
In terms of work, I would like to continue challenging myself as an actress. I have a strong image of myself as someone who smiles a lot, so I would like to play a character that is the complete opposite and show a new Kumada Rinka.
The other day, I saw some players of my age and generation perform well at the World Cup, and it inspired me to work hard too.
Also, when I'm shooting a project or working with many people, I feel very enriched, and I want to continue working hard, grateful for this environment.

Hayashi Meari

As a junior colleague of the magazine "non-no," I am very happy to have been able to attend this new commercial announcement event.
When I choose a room, it's important that it's new and has a clean bathroom. I love baths and often spend more than an hour in them.
The sofa is my favorite space in the room, so I love lounging around on it.
When I moved to Tokyo from my hometown of Ishikawa Prefecture, my apartment was compact, so I only brought the things I needed with me.

Authors: Okabe Maria, second-year student at Kunitachi College of Music, Wada Maho, third-year student at Nihon University, and Sudo Kakuto, fourth-year student at Rikkyo University

Impressions from attending the new commercial launch event

The press conference conveyed a warm sentiment that housing contributes to spiritual enrichment, something that is a long-lasting part of the necessities of life: food, clothing, and shelter.
This press conference was held in two parts: the first part was in a typical business style, and the second part was a free talk in pajamas with image character Kumada Rinka and guest Hayashi Meari. I personally think that the content of the first part alone would be fine. However, I also believe that the reason they included a pajama talk period where people could relax and talk is not only to create a friendly image, but also because they want to contribute to "creating a space where people can relax and be themselves" - in other words, "spiritual richness."
I believe that this way of communicating, based on the company's philosophy and the president's thoughts, will become more sophisticated and diverse as digital technology advances.
We would like to keep an eye on what kind of ingenuity each company puts into their products and what they are trying to communicate.
Masato Yamamoto, 4th year student at Meiji University