FRAGRANCE DAY 2023

2023.11.09

FRAGRANCE DAY 2023 was held by Fitz Corporation to further boost the fragrance industry as a whole. During the event, fragrance advisor MAHO announced and awarded the top three fragrances selected by user votes in the three categories of women's, unisex, and men's.
He also produces his own fragrance brand."Poor Nanara"Miyu Ikeda, who won the "FRAGRANCE Person of the Year" award, which is given to people who have contributed to the fragrance industry, founded her first fragrance brand."bgm"EXILE TAKAHIRO, who announced the launch of the product, also took to the stage and spoke about the product's appeal and the attention to detail in the scent.

■ Greetings from the organizer: Director of Fitz Corporation　Hironobu Niino

Based on our company philosophy of "creating products that exude the scent of abundance," we decided to hold this event with the desire to bring a life filled with rich fragrances to as many people as possible. As going out has been restricted due to the COVID-1 pandemic, more people have become interested in scents in their daily lives, and fragrance has attracted attention. Now, we are once again realizing the potential and value of fragrance.
We would like to continue to work hand in hand with all those involved in fragrance, with the aim of making Japan a world with a richer range of fragrances, and to continue to promote the fragrance industry.

■FRAGRANCE Person of the Year Award Winner: Miyu Ikeda

I am very particular about fragrances, and I am delighted that Pua Nanara, which was born from such meticulous attention to detail, has now won this award two years after the brand was launched.

The concept of "Poor Nanara" is "natural and effortless." I wanted to express an unpretentious, natural "me-ness," so I aimed to create a fragrance that everyone can use on a daily basis. After going through over 50 prototypes, I believe I have created something that is approachable for people of all genders and ages, while also capturing my own unique personality.
Recently, they have released shampoo and treatment with new scents that are different from the fragrance. These hair care products are based on the perfume series and have a strong scent, so they have been well received as being similar to high-end brands. Please give them a try.

The first release of "Pua Nanara" is a naturally sweet sea-inspired drink."Sunnymore Two"and a floral scent like jasmine."Morning Pikake"After that, I got a slightly more mature and calming scent."Metyruana"We currently sell three types, including the new product.
For me, perfume has become a part of my body. I always carry a small bottle of perfume, which I call "Mini Nanara," in my bag and use it to get pumped up before work. I also use different scents depending on the room, the outfit I'm wearing, and my mood that day. For example, Sunny Moani when wearing a sweet skirt, and Meti Luana when wearing more mature clothes... I hope you enjoy the unpretentious, natural scent of "Pua Nanara."

■New brand "bgm" announced by EXILE TAKAHIRO

I've always felt a connection with scent, even going so far as to wear my mother's perfume without permission when I was in elementary school, so I'm very happy to finally be able to create a scent that's exactly my type. It was also refreshing to rediscover my own fragrant preferences over the long period of time I spent creating the fragrance.

The brand name "bgm" comes from my desire to gently accompany people's daily lifestyles, just like background music, as I am also a musician myself. I think music and fragrance are similar in that they can evoke memories of a time. That's why the waveform design on the perfume bottle is inspired by music. Another small detail is that each product uses a different musical waveform.

This time, we will introduce a moist and gentle fragrance."041 (SEA)", a clean and sunny look"003 (SUN)",Slightly sweet and recommended for women"087 (Ohana in Hawaiian)"I enjoy using them in my own way, depending on the occasion, using 041 as a base and layering it with 003 and 087.
I believe that fragrances can make your daily memories a little more luxurious. I hope to brighten your heart and be close to you, so please try them out.Released on September 12ndPlease look forward to it.

Impressions from attending FRAGRANCE DAY 2023 (Osawa Shoki, second-year student at Ritsumeikan University)

For someone like me who tends to focus on visible things, a perfume-themed event that sells the beauty of the invisible "fragrance" was very refreshing! The event was decorated with flowers and other motifs of perfume, so it was enjoyable visually as well, and even someone like me who knows nothing about perfume could enjoy it.
When creating the fragrance for "Poor Nanara," she talked about how she had doubts about including a trendy scent, and I felt that the product is full of Miyu Ikeda's unique style, not just in the scent but also in the production process.
Also, TAKAHIRO said that he layers the new product "bgm," so I'd love to try that too!

Interviewed by Student Newspaper Online on November 7, 2023 (written and compiled by Minami Yoshikawa, second-year student at Sophia University)