All-Directional Beauty Festival 2024 Talk Show

2024.02.26

The All-Directional Beauty Festival 2024 was held on Sunday, February 11th at Nomura Conference Plaza Nihonbashi (2-4-3 Muromachi, Nihonbashi, Chuo-ku, Tokyo).
As we get older, there are fewer opportunities to dress up, and many adult women lose their energy. For these women, the event was based on the concept of "Just by participating, you will become beautiful and energetic inside and out!" and through booths and seminars by beauty professionals, it was literally an event where you could aim to become "all-around beautiful."
The theme of this event was "Adventures in Beauty." Based on the theme of "A journey to discover a new you. An adventure that begins with the magic of beauty," SHOKO, the event's organizer, who has expanded her activities as a makeup producer and YouTuber, and is also the representative director of the General Incorporated Association of Beauty Concierges, shared her secrets to becoming beautiful from all angles.
Actors Mako Ishino and Megumi Okina also appeared as special guests, adding a touch of glamour to the event.

Organizer: SHOKO, MAKEUP producer and representative director of the Beauty Concierge Association

I have worked as a hair and makeup artist for many years. Currently, I aim to contribute to society by focusing on nurturing "women who can remain beautiful and active throughout their lives" through beauty seminars and other events. "You can bloom late in life many times." I want women to know that instead of lamenting their aging selves, they have the opportunity to thrive now that they have more life experience. I hope this event will inspire more women to want to be beautiful.

Throwing Away Master Etsuko Yamazaki

When we want to live a better life, many people make the big mistake of thinking, "Adding something." However, this is far from truly enriching your life. To truly enrich your life means eliminating 99% of the useless things and focusing on just 1% that is truly important. I hope you will release your old values, concepts, and beliefs and gain a new you and a new future.

Mako Ishino

I get information about health and beauty from makeup artists on set, read magazines, and watch SHOKO's videos on YouTube. It feels like SHOKO is right there by my side teaching me, so I enjoy checking out all sorts of things. In my daily life, I try to be active and eat healthy foods like flaxseed oil and nuts. I don't really set rules, I just listen to my body and eat what I want when I want. I'll try my best to keep the corners of my mouth up so I can be in a good mood every day.

Megumi Okina

SHOKO's channel was an eye-opener, and it made me realize that I'd been doing the exact opposite up until then. (laughs) The explanations are easy to understand, so it's easy to put into practice. In my daily life, I've always been careful about what I eat because I have allergies, but a few years ago I started doing exercises like Pilates and my condition has improved. It's also made me feel more positive, so I want to continue. Through this event, I realized there is no limit to age. I think it would be great if each and every one of us could cherish and enjoy the emotions inside of us and live our lives.

Interviewed by Student Newspaper Online on February 11, 2024. Kyoritsu Women's Junior College sophomore Reina Inomoto / Sophia University Junior College sophomore Shiori Ohno