YouTube creator Crazy Magnet

Persistence is important to make your dreams come true

YouTube creator Crazy Magnet Air / UraN / Asami Mei

■ Profile
Formed in 2018, they are a trio of expired high school girls who are hugely popular among Gen Z with the slogan "Stay young until you die." Their YouTube videos have been viewed a billion times. In October 2021, they surpassed 1 million subscribers, and now have over 208 million subscribers, so their popularity is only accelerating!

Crazy Magnet is a YouTube channel that is hugely popular among young people, with over 2 million subscribers. Currently, the three are not only YouTube creators, but also actively work as "Women's Body Promotion Ambassadors," sharing information with experts about women's concerns that only female creators can convey. We spoke to them about their work.

■Please tell us what inspired you to start YouTube.

UraN: Air invited us to do a YouTube channel, but our manager suggested that it would be more fun to do it as a trio, including Mei, rather than just the two of us, so that's how we started as a trio. All three of us joined the agency at the same time, so we're in the same generation.

Air: I never thought it would last this long. If the numbers hadn't come in, I probably would have quit.

UraN: One project went viral and we surpassed our target of 13 subscribers, but for about six months after we formed we couldn't decide on a dress code and were wandering around aimlessly. In the end, since Mei was a student at the time, we decided to wear school uniforms.

Asami: I used to attach a patch to the school emblem.

UraN: I was hoping that viewers would be interested in why they were wearing different uniforms even though they were such good friends.

■What do you keep in mind as a creator?

Air: I find YouTube appealing because it allows me to do things that I normally can't do.

UraN: It's great that the response is quick and you can see the numbers. You can see from the comments whether your message is getting through to them properly, which motivates you. Some viewers even eat their meals while watching our videos, so it makes me happy to think that they're becoming a part of their lives.

Azami: The video is about 30 minutes long, but the footage is about an hour and a half. It takes about three hours to two days to cut it. I feel like I could easily finish editing in a week.
We deliver our private lives as they are, so we try to add explanations for anything that first-time viewers might not understand, which is why you'll see the "*" mark in various places.

UraN: After the COVID-19 pandemic, I talked to my agency and we started living together, and our subscriber numbers have grown to around 800,000. Now, I'm making lots of videos, doing what I want to do and changing the patterns and combinations of people.

■Please tell us about your role as the "Women's Body Promotion Ambassador"

UraN: As a "Women's Body Promotion Ambassador," I attend women's health care events, film ourselves going to the gynecologist, and represent everyone by asking doctors about their concerns. It's also our role to disseminate the advice we receive in an easy-to-understand way, so we're studying as we go along. I hope that the curriculum will eventually be used in school health classes, so I'm making videos of the curriculum to make it easy to understand.

Asami: I try not to speak based on speculation. Also, starting August 30, 2024, we launched a new project called "JK Clinic" to support gynecological visits for adolescent girls, so I hope everyone will check it out and use it to help manage their own health.

Air: I always ask for a second opinion! I think it's important to listen to what a lot of different people have to say. If you think something is a little bit strange, go to the hospital!

UraN: We wanted to become the "Women's Body Promotion Ambassadors" and we were able to take on this role, so we're honestly very happy. It's good for us, and we're happy to be able to deliver accurate information to the people we want to protect.

Student newspaper October 2024 issue Shion Teranishi, second year student at Kokugakuin University

Tsuda University third-year student Takahashi Kanon / Kyoto University of the Arts first-year student Inomoto Reina / Kokugakuin University second-year student Teranishi Shion