"Adult Holiday Club" press conference

2025.03.23

East Japan Railway Company (Head office: Shibuya-ku, Tokyo, President and CEO: Yoichi Kimura) will hold a special event at the Tokyo Station Hotel on Wednesday, March 12th.Adults' Day Off Music ClubThe press conference for the new service was held. The guest was Yutaka Takenouchi, who has been appointed as the new main cast member of the service. He talked about behind-the-scenes stories from the filming of the new commercial he appeared in, and the themes of "adults" and "holidays."
"Adults' Day Off Music Club" is a member-only service that supports travel and lifestyle for people over the age of 50. The service was launched in 2005, and over the past 20 years, actress Sayuri Yoshinaga has appeared in a total of 71 commercials. The new advertisement featuring Takenouchi will feature the catchphrase "All adults are on a journey."

■ "Adults' Day Off Music ClubOverview of "
"Adult Holiday Club" is a paid membership service offered by JR East for people aged 50 and over. Members are divided into two categories: "Adult Holiday Club Middle (50 and over)" and "Adult Holiday Club Zipangu (65 and over)." Members can enjoy a variety of benefits, including member-only tickets and discounted tickets, member-only events and campaigns, and the "Hobby Club" cultural school. Since the service began in 2005, it has supported travel and lifestyles for people over 50 and has been loved by many members.

■Yutaka Takenouchi
When I was chosen as the main cast member, I felt both joy and a special sense of mission. Yoshinaga-san and the staff had carefully created this commercial over the course of 20 years, incorporating memories into it, so I wanted to take over and make a wonderful commercial.

When I saw the finished commercial, I realized how important it is to spend time relaxing with loved ones. The scene where he responds to the question, "What are you going to do now?" with "I haven't decided yet" was particularly memorable. The beautiful Fukushima region where the commercial was shot is rich in nature and allows you to feel the change of seasons. I've loved going out into nature since I was a child, so I forgot about filming and enjoyed myself to the fullest. I realized that these scenery and traditions have survived to this day precisely because so many people have continued to protect them, and it made me feel a renewed sense of pride for Japan.

When I was a child, I imagined adults as people who could solve problems at will, but when I became an adult, things didn't always go as planned, and I had to overcome many hardships. However, thanks to the many encounters I've had, I feel like I now have more options to overcome those obstacles. From now on, I hope to challenge myself to do things outside of work that I haven't had the chance to experience yet and enrich my life.

I hope that everyone who watches this commercial will embark on a new journey, rediscover the good things about Japan, and preserve Japanese traditions.

■Video message from Sayuri Yoshinaga
I have been a cast member of Otona no Kyujitsu Club for 20 years since 2005. I have irreplaceable memories of traveling to Tohoku, Hokkaido, Hokuriku, and other areas and interacting with the local people. I also have fond memories of traveling while praying for recovery after the earthquake. I am very excited that Yutaka Takenouchi will now be taking over as cast member. I hope you all continue to enjoy your wonderful travels.