"16Cha Nationwide Gift Delivery Mission @Tokyo" Press Conference

Asahi Soft Drinks Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President and CEO: Taichi Yoneme; hereinafter referred to as "the Company") held a press conference for the limited-time event "16Cha Nationwide Gift Delivery Operation @ Tokyo" at the Futako Tamagawa Rise Galleria on Thursday, May 29, 2025.
Hoping to help people stay healthy during this sweaty season, the "16Cha Nationwide Gift Delivery Mission" has been running since May 2025, with the theme of "Bringing Jurokucha to all over Japan!" As part of this initiative, the "16Cha Nationwide Gift Delivery Mission @Tokyo" will be held over two days, on Thursday, May 29th and Friday, May 30th. At the press conference held on the first day, ano, who sings the commercial song for "Asahi Jurokucha," took to the stage and tried her hand at "hula hooping" while wearing "Asahi Jurokucha."

■ Toru Takahashi, Marketing Department Manager No. 2, Asahi Soft Drinks Co., Ltd.
In February 2025, the Jurokucha brand revamped its communication message to "16 Charges for a Thirsty Body!" This message conveys the joy of Jurokucha, a delicious drink that can be gulped down in one gulp. Furthermore, it conveys the joy of consuming 16 ingredients. And in 2025, Jurokucha is doing great! From January to March, sales were up 112% year-on-year, a significant increase for the first time in a while, while the overall beverage market was down 97% year-on-year. With the unsweetened tea market growing at 105%, it can be said that Jurokucha is driving the growth of the unsweetened tea category. Even after the February renewal, the number of users increased by 140%, and we are very pleased that more customers have tried the new Jurokucha.
In recent years, the nation has been experiencing increasingly intense heat. The number of locations where extremely hot summer days are observed is increasing every year, and last year's record was broken. The importance of hydration has also been highlighted in various places, especially in the summer when heatstroke cases are on the rise. Therefore, the ever-popular Jurokucha is launching the "16Cha Nationwide Gift Campaign" with the desire to support healthy hydration as the summer approaches. Starting with this event, the plan is to gradually expand to providing gifts to sports clubs, golf courses, and other places where people work up a sweat.

■ano-san
I had a lot of fun recording the CM song. The "gulp gulp gulp kun koon" part is addictive, so I sang it a lot during recording and continued to hum it afterwards.
The thing that made me feel dry recently was definitely concerts. I sweat a lot, so I feel extremely thirsty. I also feel thirsty when I wake up.
There are a lot of festivals coming up, so I want to drink a lot before my show, so I'd like you to leave lots of gifts. There are a lot of different artists performing at the festivals, so if there's plenty for everyone to drink, I'm sure they'll drink it all.
Even though I drink a lot of Asahi Jurokucha, it's always fresh. It contains 16 ingredients, giving it a unique flavor, and it's easy to gulp down.
I think I'm more concerned about staying hydrated than most people. I try to drink water every five minutes or so, so I think I'm drinking quite a lot. It's important.
It's going to get hotter and hotter from now on, so make sure you drink plenty of Jurokucha tea and stay hydrated!

■16Cha Gift Campaign Across Japan

Just being alive makes us sweat. And when we sweat, our bodies get thirsty. With the desire to help everyone stay healthy during this season, we deliver Asahi Jurokucha all over Japan under the theme of "Bringing Jurokucha to all of Japan!"
By gulping down Asahi Jurokucha, which contains minerals and 16 other ingredients, adults and children alike can give their thirsty bodies a 16-times recharge! This provides an opportunity to hydrate both body and mind.

Special Site　https://www.asahiinryo.co.jp/entertainment/campaign/16cha/250516-2507/

Student Newspaper Online, May 29, 2025, by Chiharu Yamada, second-year student at the University of Information, Management and Innovation