Musical "Fragaria Memories" ~Dear My Friends!~ A new story of friendship depicted by NOIR BOUQUET

2026.04.06

The musical "Fragaria Memories" ~Dear My Friends!~ opened at Theater H in Tokyo on Friday, April 3, 2026.
The musical "Fragaria Memories" (commonly known as "Framyu") was launched as one of the media mix projects of "Fragaria Memories," the story of a knight who protects Hello Kitty and friends.
This third installment in the Flamyu series centers around the "NOIR BOUQUET," including Rose Toma as Bad Balma, a knight whose leader (Lord) is Bad Badtz-Maru.
Prior to the opening night, I had the opportunity to cover the public dress rehearsal on April 3rd.

~Comments from creators and cast~

◆Direction by Masami Ito (Shingidan Yumemikura Classics)
This film's theme is friendship. The drama it depicts is a straightforward coming-of-age story! Based on Sanrio's corporate philosophy, "Let's all get along," the entire company worked together to create it! As a self-proclaimed Sanrio enthusiast, I will deliver this with the utmost love for Sanrio. We look forward to seeing you in the world of Fragaria, filled with love, magic, and friendship!

◆Bad Balma's role: Rose Toma
I am truly delighted that the curtain has risen successfully and that this production can finally be delivered to you all. NOIR BOUQUET is a story in which each character, while embracing their own different "darkness" and "beauty," blooms into a single, radiant bouquet. We have poured all the passion, trust, friendship, and love we have cultivated during rehearsals into this performance. I hope that at least one moment will remain deeply in the hearts of all who watch it. We look forward to seeing you at the theater.

◆Chako's role: Seitaro Nakayama
I'm truly confident that this is the best work I've ever created!
Each country has its own distinct colors, and these colors blend together to form the continent of NOIR BOUQUET. I hope you enjoy these many colors and the story of friendship that the knights of Fragaria encounter!
We'll be waiting for you at the theater!

◆Alpek's role: Shin Nikaido
I believe that NOIR BOUQUET cherishes and carries on the world we've built with RED BOUQUET and BLUE BOUQUET, while also adding our own unique touch.
With its diverse range of songs and performances, I think this is a work that can be enjoyed by people of all ages and genders.
Personally, this was the most physically demanding stage performance of my acting career.
I hope that Alpek's cheerful personality will cheer up everyone who comes to see him, even just a little.

◆Tassam's role: Yuuga Iwasaki
The NOIR BOUQUET performance is finally about to begin!
This NOIR BOUQUET-style performance is sure to be enjoyable for both those who have seen our previous shows and those who are seeing us for the first time!
I'm really looking forward to showing everyone how our friendship connects and comes together as one!
Also, the three characters who are inseparable are always causing a ruckus, so I hope you'll enjoy that as well!
I will do my best in all 38 performances so that I can become a gentleman like Sam!

◆Hangyeong is played by Yoshihiko Aramaki
RED BOUQUET. BLUE BOUQUET.
The story that has been unfolding up to this point has finally reached NOIR BOUQUET.
I intend to fully express the unique style that only NOIR BOUQUET can deliver, and to unleash my full potential on stage as Hangeng.
As the subtitle "Dear My Friends!" suggests, this work fully showcases the close bond between the members of NOIR BOUQUET, and we will do our best to make it enjoyable for our fans as well as ourselves!

◆Piquero's role: Toru Isono
The highlight of this performance, as the title "Dear My Friends!" suggests, is "friendship."
I hope you enjoy watching the unique Fragaria characters share various experiences and emotions during their journey, and gradually blend together into one color.
It's a long journey, but I hope we can make it through without a single person dropping out. I also believe this is a work that will grow even more with each performance, so I would be very happy if you would support us until the very end.

You'll want to see what happens next! The charm of the series ~A student's theater review~

I was so happy that the backgrounds of the NOIR BOUQUET characters, who made brief appearances in the first and second installments, were finally revealed!
Furthermore, Tassam's character, who created many rules out of his deep concern for everyone on the continent, was very appealing. I think he was a character that was drawn to people, partly because of the strength of his desire to protect everyone, and also because of his awkwardness.
Furthermore, the struggles and anguish that Badbarma faced left a lasting impression on me. Although the story is set in a fantasy world, the emotions expressed were relatable to everyone, and there were moments where I couldn't help but empathize with the characters.
I am delighted that the story of the three bouquets, which has been ongoing since June of last year, has reached a milestone, and I strongly hope that the series will continue in the future.
Following on from the previous production, this was another heartwarming show that allowed me to rediscover the charm of Sanrio characters, leaving me with a happy feeling after watching it!
(Yurie Watanabe, second-year student at Josai International University)

<Performance information>

Performance title
Musical "Fragaria Memories" ~Dear My Friends!~

Performance period and venue
Tokyo: November 3st (Friday) to November 12th (Sunday), 2026, Theater H
Hyogo: April 17th (Fri) - April 19th (Sun), 2026, AiiA 2.5 Theater Kobe
Tokyo Homecoming: April 24 (Fri) - May 5 (Tue/Holiday), 2026, Theater H

Original
Fragaria Memories (Sanrio)

script
Shinjiro Kameda

Show
Masami Ito (Shingidan Yumemikura Classics)

Composer and Music Director
和田俊輔

Choreography
HIDALI

Appearance

[NOIR BOUQUET]
Bad Balma: Touma Rose
Chaco: Seitaro Nakayama
Alpec: Nikaido Shin
Tasam: Yuga Iwasaki
Hangyeon: Yoshihiko Aramaki
Piquero: Toru Isono

[RED BOUQUET]
Harlit: Fuuta Sakayori
Pruss: Yuki Izawa
Limitcha: Takuto Omi
Sanaa: Hikaru Yamano

【BLUE BOUQUET】
Claude: Yuji Hiroi
Willmesh: Ryo Kitazono

[Memori-es]
Okapi, Go Ozaki, Dai Sato, Raiki Numata, Yuma Fujimoto, Keimu Matsui

Video appearance
[RED BOUQUET]
Merold: Ando Yumeka
Romarish: Yuta Kashizawa

【BLUE BOUQUET】
Cielo Mort: Keisuke Ueda
Clark Stella: Ryosei Tanaka
Lutarstella: Shiota Ichiki
Myunna: Seiji Shintani

Ticket price
S Seats / S Seat Side Seats: 11,500 yen (All seats reserved / Tax included)
A Seats / A Seat Side Seats: 9,000 yen (All seats reserved / Tax included)
Standing room ticket (Hyogo performance only): 8,000 yen (tax included)

In cooperation with the Japan 2.5-Dimensional Musical Association.