"Japan Nationwide 16 Charge Festival!!" Press Conference

2026.04.11

Asahi Soft Drinks Co., Ltd. (Headquarters: Sumida-ku, Tokyo; hereinafter referred to as "the Company") will begin operations on Tuesday, April 7, 2026."All-Japan 16 Charge Festival!!"A press conference was held at Kanda Square Hall on Tuesday, April 7th at 11:00 AM. Ano, who has been singing the theme song for Asahi Jurokucha's commercials since last year, appeared as a guest. Ano appeared in a green yukata, symbolic of Asahi Jurokucha, and together with representatives from eight festivals and fireworks displays across Japan, she participated in a quiz related to festivals throughout the country, which was a great success.

■Greetings from Mr. Toru Takahashi, Marketing Department 1, Asahi Beverage Co., Ltd.

"All-Japan 16 Charge Festival!!"This campaign is linked to festivals and fireworks displays in eight locations across Japan. Just as festivals and fireworks displays have long been held to express gratitude for the bounty of the earth and to ward off disease, and to pray for people's health and happiness, Asahi Jurokucha has also pursued deliciousness and health by blending 16 different ingredients. The wishes of festivals and Asahi Jurokucha have aligned, and with the desire to liven up the hot season, a collaboration with festivals and fireworks displays across Japan has been realized. Following the success of last year's "Japan Nationwide 16Cha Gift Campaign," this campaign will be expanded on an even larger scale. In eight locations across Japan, Jurokucha and "16 Charge" will be delivered to representative festivals of each region. Currently, Jurokucha holds the No. 1 position in sales volume by brand in the blended tea market, and the plan is to further spread the message of "16 Charge for a thirsty body!"

■ Ano-san, greetings

I feel like drinking Asahi Jurokucha today, and I definitely want to gulp it down during the hotter months and summer. It's perfect for this time of year.
After our first Budokan concert last year, the staff prepared a sake barrel breaking ceremony for us. Usually it's filled with alcohol, but when we broke it open, it turned out to be Jurokucha (a type of herbal tea). The first thing I drank after the concert was Jurokucha, and I gulped it down; it was incredibly fresh and delicious. I also gave some to the fans as a gift.
The festival I'd most like to go to is a fireworks display. I've loved fireworks since I was little, and during summer vacation, I would set off one handheld firework every day. At the food stalls, I want to eat a big grilled squid on a stick. It might be difficult to eat, but I want to eat it heartily without worrying about it.
Last year's commercial song received a great response from people around me. It's a song everyone knows, and it seems to be catchy, including my voice, as many of my co-stars and fans told me they saw it.

■Ano-san also takes on the "Festival Quiz"!

In this campaign, which involves teaming up with eight festivals across Japan, Ano-san took on the challenge of the "Jurokucha Festival Quiz," which features questions related to the festivals. 29 festival organizers appeared on stage, and a total of eight quiz questions were presented. For each question Ano-san answered correctly, she received two bottles of Jurokucha and original festival merchandise.
Ano correctly answered a total of five questions about "Tokyo Koenji Awa Odori," "Toyota Oiden Festival," "Gion Festival," "Omuta Daijayama Festival," and "Tokushima Awa Odori," winning 10 bottles of Jurokucha and some merchandise. After finishing the quiz, Ano commented, "It was fun. I got quite a few right."
At the end of the event, Ano-san concluded by saying, "I really want to go to a festival! To everyone attending and those involved, it's going to be really hot, so I hope you'll 'charge up' with Jurokucha (a type of tea) so you don't collapse, and that we can all have a great time. Drink lots of Jurokucha!"

Interview with Student Newspaper Online on December 7, 2026 by Satsuki Sakakura, a third-year student at Tokyo Metropolitan University